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FEELING
AMPLIFIED?
New Product Go-To-Market Campaign
The AT-A-GLANCE® FOUNDATION Planner is an undated 3-step planning system that empowers planners, dreamers, and doers to achieve their goals through intentional goal setting and habit tracking. Through extensive project planning/strategizing, on-set creative direction, and a full range of post-production asset development, a robust go-to-market campaign was built to launch the second edition of this priority product line within the AT-A-GLANCE portfolio.
PLANNING
Alongside our brand guru, product marketer, photographer, videographer, and copywriter, planning sessions were held to ensure a smooth production process. During this phase, we:
Purchased props and established flat lay environments for brand pre-approval, updating from first edition’s campaign
Toured spaces to use for video/photo shoot
Vetted and selected models to align with target consumer segments
Established video themes to then storyboard and script each video
Tracked expenses to report against campaign budget
Took in-house test shots for photography reference
PRODUCTION
Go time; five days were scheduled to shoot footage for a total of nineteen videos in addition to still shots. On set, I:
Provided visual direction for sets, outfits, and prop/product placement
Acted as liaison between brand/product and creative teams
Directed photo shoots to build a diverse library of assets to be used for variety of campaign pieces
Handled logistics like prop and product organization, set switches, model direction, etc.
DEVELOPMENT
Collection overview hero video for context
Final product gallery using GOAL SETTING format as example (click arrows or thumbnails to navigate, or swipe on mobile)
Amazon A+ content
Let’s Make Your Goals a Reality
Focus on what matters to you! The undated AT-A-GLANCE FOUNDATION GOAL SETTING Planner uses a 3-step system that takes the mystery out of goal setting. It’s okay if you don’t have specific goals in mind from the start. We’ll help guide you from brainstorming to structure.
It’s as easy as 1, 2, 3
Step 1: Envision Your Life
Use the vision board and mind map to organize thoughts and dreams
Step 2: Shape Your Goals
Create actionable goals and explore habits to help you along the way
Step 3: Make it Reality
Track your progress on the undated weekly and monthly planning pages
High-Quality Paper
Plan your day without fear of distracting ink bleeding. The high-quality paper is designed for ink bleed resistance to help keep plans neat and legible.
Magnetic Closure
Pages stay in place. The magnetic closure helps keep plans safe and secure, plus it holds the planner closed when placed in a bag or purse.
Storage Pocket
Keep receipts, notes, grocery lists and more alongside your schedule. The built in pocket stores loose sheets and pages right in your planner.
Helpful Stickers
More ways to stay organized! This planner comes with two sticker sheets, so you can label due dates, priorities, appointments, wins and more.
Your Favorite Features
More Space to Imagine the Possible
Build a strong foundation for life’s goals with the AT-A-GLANCE FOUNDATION Planner of your choice. Available in GOAL SETTING, WELLNESS, and BUDGET, you can find the right fit for your lifestyle.
Direct-to-consumer site page preview (click to see more)
Amazon Brand Store section preview (click to see more)
Mobile Amazon Brand Store preview
(click to see more)
Customer banner examples (SP Richards & Essendant versions shown, also created for Office Depot/OfficeMax & ODP Business Solutions)
Promotional emails (click to open email PDF previews)
