All images/assets are property of ACCO Brands & may not be copied or redistributed. Shown for presentation purposes only.
DRIVEN?
FEELING
Product Detail Page (PDP) Content
To connect with key consumer segments and accurately depict product, a large volume of E-Commerce content was created for the broad portfolio of brands under the ACCO Brands umbrella. Following a complex yet efficient content creation process, PDP tile images were delivered to various consumer-facing channels (e.g. D2C, Amazon, Target, Walmart, Office Depot, Staples, etc.). The Target-exclusive Sugar Paper Essentials collection (content managed since 2019) is used as a model for the process used and final deliverables.
The process (in a nutshell) for dated items
1. Pull artwork & photos
2. Edit & color match cover photo
3. Adjust rendering template to match specs
4. Combine assets for final PDP tiles
5. Send for approval & finalize
1. Pull artwork & photos 2. Edit & color match cover photo 3. Adjust rendering template to match specs 4. Combine assets for final PDP tiles 5. Send for approval & finalize
Rendered spread and edited cover photo example
Simplified rendering process example for dated item spreads using layers for the empty spread, blank pages, monthly tabs, and format for each spread.
Final product gallery (click arrows or thumbnails to navigate, or swipe on mobile)
Each season, the process presented above is carried out for hundreds of planning, organizing, and office items with nuance where necessary. Gallery tiles are created in adherence to each retailer’s requirements where applicable. As standard practice, no annotations are included and color contrast is optimized for WCAG 2.0 compliance and accessibility.
Aside from private label or licensed brands, the primary corporate brands worked on each season include:
Product Detail Page (PDP) content is just the beginning. PDP gallery tiles are key assets when selling a product, but they don’t always tell the full product (and brand) story. In my day-to-day work at ACCO Brands, a large portion of my time is spent working on a variety of additional digital marketing pieces: images for monthly email blasts, social media content, banners for both direct-to-consumer and channel partner websites, assets for new product launch campaigns, and more.