PRODUCT DETAIL PAGE CONTENT

Hundreds of SKUs, thousands of product images, one simplified workflow.

Sugar Paper Essentials 'Daily Mindful Notebook' with gold-accented pen and glasses on a pale pink surface

PROBLEM

A dated goods business requires an indefinite loop of new product content for a high volume of SKUs each academic- (Jul-Jun) and regular-year (Jan-Dec) season. The content process was inefficient and unclear, resulting in time-consuming revisions. Product samples were eating up significant budget and were often inaccurate.

GOAL

Simplify the development process to deliver faster and more efficiently while templatizing standard images where possible to eliminate the need for similarly-spec’d product samples.

CONTRIBUTIONS

  • Team Lead (Senior Designer)

  • Content Process Owner

THE PROCESS

Final image gallery

Pale pink Sugar Paper Essentials planner cover
Weekly Sugar Paper Essentials planner in use on white surface with matching accessories
Interior spread renderings of weekly and monthly planner pages
Close-up view of planner's shiny gold wire binding
Pale pink planner pocket with gold-accented card and envelope inside
Interior spread renderings of planner's extra pages
Planner sticker sheet with gentle pastel colors and gold accents
Collection shot of Sugar Paper Essentials product mix with pink planner, legal pad, and green top-bound notepad

Product variety

Hand pulling off sticky note from booklet
White hole punch against solid green background
Variety of notebooks on white background
Pink document box on light desk setting
Decorated fabric pin board on modern desk setting
Variety of Mother's Day gifts on pink background

WORKING SMARTER

Turning repetitive work into streamlined templates and synthesizing complex processes into one simplified workflow, I created and maintained a Seasonal PDP Guidelines document to serve as the single source of truth for all things PDP galleries.

Slide deck cover image with ACCO Brands logo reading "Designer & Photographer Seasonal PDP Guidelines - Updated October 7th"
AT-A-GLANCE CREATE Product mix of customizable teal planner color, wellness refill pages, and corner marker accessories
AT-A-GLANCE CREATE Product mix of customizable teal planner color, wellness refill pages, and corner marker accessories

Brand & category variety

The AT-A-GLANCE® CREATE Planning System

Five Star School supply mix of blue pocket folder, yellow composition book, pink notebook, and natural green pencil pouch
Five Star School supply mix of blue pocket folder, yellow composition book, pink notebook, and natural green pencil pouch

Five Star School Supplies

West Village for Mead product mix including planners and calendars
West Village for Mead product mix including planners and calendars

West Village by Mead™

Quartet cork board and dry-erase whiteboard
Quartet cork board and dry-erase whiteboard

Quartet Boards

Interior of purple Trapper Keeper binder with heart design cover and black folder on top
Interior of purple Trapper Keeper binder with heart design cover and black folder on top

Trapper Keeper Binders

White Swingline hole punch with teal and metallic gold staplers in front
White Swingline hole punch with teal and metallic gold staplers in front

Swingline Office Tools

OUTCOME

Aligning with stakeholders on content standards ahead of each season using the guideline document significantly reduced roadblocks later in the process. Templates created for standard product images freed up budget for product marketers by reducing sample needs, and expanded capacity for our designers and photographer by simplifying workflows.

IMPACT

  • Over 5,000 product images delivered each quarter (individual output)

  • Process improvements and template system decreased program completion times by 20% or more, reducing revision requests by nearly 95%

  • Nearly $150k saved each year in product sample costs upon implementing template system leveraging standard set of blank samples

All images are property of ACCO Brands & may not be copied or redistributed. Shown for presentation purposes only.

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