Think this page could be better? I agree! I’m actively working on improvements, so check back soon…
ORGANIC & PAID SOCIAL
High-impact, conversion-driving social content and strategy developed with minimal internal resources.
PROBLEM
Our brands already held the top spots in brand awareness within our industry, but failed to have a consistent and identifiable digital presence. Paid social campaigns were static-heavy, but internal teams lacked resources and capacity to create full-blown video content.
GOAL
Humanize our brands and connect with our consumers to build an experience through organic social, further solidifying ourselves as the top choice for planning and organizing products. Feed our campaigns with more motion assets without any additional production budget.
CONTRIBUTIONS
Social Media Manager
Sole Content Designer
Copywriter
Example feed, created collected, and curated for Mead Cambridge
OUTCOME
Mead Cambridge organic social caught the attention of Rifle Paper Co., which ultimately led to awarded business and placement of a co-branded collection placed at Target. Paid social videos were created using already-licensed assets and animation, boosting ad performance.
IMPACT
Ongoing seasonal paid media campaigns typically generate over 13 million impressions and nearly $2 million in revenue each quarter
Managed organic social for three brands simultaneously, handling image creation, copywriting, scheduling, engagement, and giveaways in addition to my ongoing product-detail page content work
All images are property of ACCO Brands & may not be copied or redistributed. Shown for presentation purposes only.